Ten million people have downloaded it already - and there’s more to come from BBM for iPhone and Android. Andrew Bocking, executive VP of BBM for Blackberry said yesterday that those with the app should be able to make voice and video calls within months.
While Bocking has said that the app will always be free, the company are looking to monetise it, Phonearena notes. That means BBM channels, which Bocking calls a “social engagement platform within BBM” with targeted ads for users.
As for BBM itself? “We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service”, Bocking says.
BBM for Android and iPhone nets over 10 million downloads on day one of release
BlackBerry has revealed than in the first 24 hours since it launched BBM for Andorid and iPhone it has been downloaded more than 10 million times, in what the company describes as "one of the best single-day openings for a mobile app to date ."
BBM achieved number one app status in the UK, US, Canada, Indonesia and "most of the Middle East," according to a BlackBerry statement. It also gained "overwhelmingly positive" user ratings on both Apple's App Store and Google Play with 60,000 five star reviews on Google Play.
Andrew Bocking, BlackBerry's executive vice president of BBM, said, "This has been an incredible launch for BBM across Android and iPhone devices. The mobile messaging market is full of opportunity for BBM. We intend to be the leading private social network for everyone who needs the immediate communication and collaboration of instant messaging combined with the privacy, control and reliability delivered through BBM."
He added: "While we’re excited to bring BBM to iPhone and Android – we aren’t stopping there. Work isn’t slowing down at all. We committed to delivering a BBM experience on iPhone and Android that was equal to that on BlackBerry 10. That means bringing BBM Video, BBM Voice and BBM Channels to Android and iPhone customers too.
"My team is still committed to bringing those features to BBM on Android and iPhone in the near future. And we’re not stopping there – we have some great new features planned that will build on BBM as the private social network you count on for immediate conversations you can control and trust."
A slew of five star ratings for BBM for Android has resulted in allegations that something fishy is going on inside Google’s Play store, and the allegation is as follows: BlackBerry is writing up fake reviews of its newly released IM application, BBM.
At the time of writing there are currently 182,000 reviews of BBM for Android. It’s not uncommon for companies to hire marketing firms to write up decent reviews of newly released applications, although BlackBerry says this is not the case it all –– it has nothing to do with the reviews.
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